Introduction: The Expanding Cat Litter Market in the Philippines
The Philippines is one of Southeast Asia’s most dynamic pet-care markets. With rapid urbanization and growing middle-class pet ownership, the demand for high-quality cat litter has surged. More Filipinos are adopting cats as indoor companions, which drives the need for effective, hygienic, and eco-friendly cat litter.
Recent research from ECDB shows that the cat supplies market in the Philippines is expected to reach over US $209.7 million in 2025, with a strong 21.3% annual growth rate in online channels. Among these supplies, cat litter remains a top essential item for pet households. Another study projects that the Philippine cat litter market will grow at a CAGR of 10.1% through 2030, signaling robust wholesale and retail potential.
As a manufacturer specializing in the research and development of plant-based cat litter, Gelin Town's eco-friendly cat litters, such as tofu-based and corn-based, precisely address the Philippine market's demand for environmentally friendly products. Furthermore, the company's product quality, certified by international standards such as BSCI and ISO9001, meets the high-quality demands of local consumers. Whether serving online retailers or supporting offline brand promotion, Gelin Town offers a complete supply chain solution from raw materials to packaging, including OEM/ODM customization and private labeling services, helping partners seize the Philippine cat litter market.
Understanding the Philippine Cat Litter Market
Market Growth Data
| Market Indicator | Data (2024-2025) | Source |
|---|---|---|
| Cat households | ~2.6 million cats | Statista |
| Cat supplies e-commerce revenue (2025 forecast) | US $209.7 million | ECDB |
| Cat litter market CAGR | 10.1% (2024–2030) | StrategyHelix |
| Cat litter import shipments | 8,647 shipments annually | Volza |
These numbers show that demand for cat litter in the Philippines is heavily import-driven, with China supplying about 76% of total imports, followed by the U.S. and Turkey. This creates a major opportunity for professional overseas manufacturers — like Shandong Gelin Town Pet Products Co., Ltd. — to expand wholesale cooperation with Filipino distributors, retailers, and e-commerce sellers.
Market Drivers and Consumer Trends
Urban Lifestyle and Indoor Cats
Metro areas such as Manila, Cebu, and Davao are seeing rising numbers of apartment-dwelling pet owners. Indoor cats require reliable and hygienic litter solutions, making high-absorption, low-dust, and odor-control cat litter essential.
Environmental Awareness
Eco-friendly living has become a growing trend among young Filipino pet owners. They prefer plant-based or tofu cat litter instead of traditional clay products. The move toward sustainability aligns perfectly with Shandong Gelin Town Pet Products Co., Ltd.’s mission to design and produce environmentally responsible cat litter.
E-Commerce Boom
Platforms like Shopee, Lazada, and TikTok Shop dominate the pet-care retail space in the Philippines. Consumers seek convenience, and resellers seek reliable wholesale suppliers who can deliver custom-branded products with consistent quality.
The overall market demand characteristics precisely correspond to Gelin Town’s core advantages, and there is great potential for cooperation.
Why Choose Shandong Gelin Town Pet Products Co., Ltd. as Your Cat Litter Supplier
Company Overview
Established in 2020, Shandong Gelin Town Pet Products Co., Ltd. is a professional cat litter manufacturer equipped with state-of-the-art production facilities. Our factory covers 16,000 m², with an annual production capacity of 7,000 tons. We specialize in plant-based cat litter and maintain strict quality control across every batch.
We are certified by BSCI, ISO 9001, SGS, and CTI, ensuring that our production, materials, and packaging meet global standards of safety and reliability.
Product Portfolio
| Product Type | Main Ingredients | Key Benefits |
|---|---|---|
| Tofu Cat Litter | Food-grade soy residue | Fast clumping, biodegradable, flushable |
| Corn Cat Litter | Natural corn starch | Strong odor control, eco-friendly |
| Plant-Based Cat Litter | Organic plant fiber | Lightweight, low-dust, sustainable |
| Health-Monitoring Litter | Color-changing particles | Detects cat urine abnormalities |
| Natural Mineral Litter | High-absorption minerals | Economical and long-lasting |
With multiple material options, we provide both standard and premium cat litter solutions, adaptable to different market segments and customer needs.
OEM & ODM Customization Services
Our factory supports OEM (Original Equipment Manufacturing) and ODM (Original Design Manufacturing) — ideal for businesses looking to build or expand their own pet brand.
We offer:
Custom colors, fragrances, and granule sizes (1–8 mm)
Private-label packaging (bags, boxes, pails)
Logo and brand design support
Product testing reports and certifications
Whether you are a pet-supply wholesaler, brand owner, or e-commerce seller, we deliver ready-to-sell cat litter products tailored to your requirements.
Wholesale Advantages for the Philippine Market
Strong Production Capacity
Our factory’s automated equipment enables large-volume production while maintaining consistent quality. With 7,000 tons annual output, we easily support long-term, high-volume orders from Philippine importers.
Competitive Factory Pricing
Because we directly control raw material sourcing and production, our factory-direct prices are highly competitive. We help distributors achieve higher profit margins in the Philippine market while ensuring top quality.
Global Quality Assurance
All our cat litter products pass BSCI, ISO 9001, SGS, and CTI inspections, proving their safety, hygiene, and durability. These certifications help your products enter supermarkets, chain pet shops, and e-commerce platforms smoothly.
Sustainable and Pet-Friendly Materials
Environmental care is central to our philosophy. Our plant-based and tofu cat litters are biodegradable, low-dust, and chemical-free, making them safe for both cats and humans while reducing waste.
Reliable Supply Chain & Fast Delivery
We maintain stable cooperation with shipping partners to ensure timely delivery to Philippine ports. Our flexible production scheduling supports both full-container and mixed-container orders, ideal for growing importers or wholesalers.
Gelin Town provides multi-faceted core support for wholesalers in the Philippines: 7,000 tons of annual production capacity and automated equipment ensure the delivery of large orders, factory-direct pricing increases distributors' profit margins, and international certifications such as BSCI facilitate smooth product access to local supermarkets, pet stores, and e-commerce platforms. Its plant-based and tofu-based cat litter meet local environmental protection requirements, and stable shipping partnerships and flexible scheduling (supporting both full and mixed container loads) ensure on-time delivery, fully adapting to the needs of wholesale businesses in the Philippines.
Cat Litter Consumer Preferences in the Philippines
Based on online sales data and consumer reviews from local retailers:
| Litter Type | Market Share Estimate | Average Retail Price (₱ per 10 kg) | Key Appeal |
|---|---|---|---|
| Bentonite Clay | 45% | ₱ 280 – ₱ 320 | Economical but dusty |
| Tofu Cat Litter | 30% | ₱ 350 – ₱ 450 | Odor control, eco-friendly |
| Corn Litter | 15% | ₱ 370 – ₱ 420 | Natural and clumping |
| Silica Gel | 10% | ₱ 300 – ₱ 380 | Moisture absorption |
The data shows a clear shift toward plant-based and tofu cat litter, where consumers are willing to pay more for safety and performance. This is exactly the segment that Shandong Gelin Town Pet Products Co., Ltd. serves best.
How Shandong Gelin Town Supports Philippine Wholesalers and Retailers
For Wholesalers
Large-scale supply for distribution to regional pet stores and supermarkets.
Competitive FOB pricing for bulk import.
Long-term partnership with guaranteed product stability.
For E-Commerce Sellers
OEM private-label service for Shopee, Lazada, and Amazon stores.
Marketing materials and packaging customization.
Flexible order quantities for small-to-medium sellers.
For Brand Owners
Full-chain support from product R&D to packaging design.
Custom formula (odor control, antibacterial, fragrance options).
Comprehensive testing reports for product certification.
Supply Chain Solution
From raw materials to final packaging, we handle everything in-house. This reduces cost, improves quality consistency, and shortens delivery cycles, ensuring our Philippine partners receive reliable, profitable, and ready-to-sell products.
Marketing and Distribution Insights for Cat Litter in the Philippines
Channels
Online: Shopee, Lazada, TikTok Shop, Facebook Marketplace
Offline: Pet Express, Pet Lovers Centre, local pet shops, supermarkets
Regional Hotspots
| Region | Cat Ownership Density | Key Distribution Hubs |
|---|---|---|
| Metro Manila | Very High | Manila, Quezon City |
| Central Visayas | Medium | Cebu City |
| Northern Mindanao | Growing | Cagayan de Oro, Davao |
Import Dependence
With over 8,600 cat litter import shipments recorded in 2024, the Philippines remains dependent on foreign supply — a clear opportunity for Gelin Town’s OEM partnerships to dominate wholesale supply.
Why Our Plant-Based and Tofu Cat Litter Are Perfect for the Philippine Market
Eco-Friendly: 100% biodegradable and compostable — ideal for environmentally conscious Filipino consumers.
Superior Odor Control: Excellent ammonia absorption from soy fiber and corn starch.
Low Dust & Gentle Texture: Prevents respiratory irritation in cats and humans.
Flushable & Easy to Clean: Simplifies waste management for apartment dwellers.
Customizable Fragrance: Green tea, lavender, coffee, or unscented options available.
Our Tofu Cat Litter and Corn Cat Litter are currently among our best-selling products in Southeast Asia. Filipino resellers can introduce these products as premium yet affordable alternatives to clay litter — ensuring faster sales and customer loyalty.
Partnership Opportunities with Shandong Gelin Town Pet Products Co., Ltd.
We welcome cooperation with:
Philippine pet supply wholesalers
Supermarket procurement managers
Online brand founders
Private-label distributors
We provide:
Bulk cat litter at factory prices
OEM/ODM custom production
Fast shipping and stable inventory
Professional export documentation support
Responsive after-sales service
With our experience exporting to Europe, America, Australia, and Asia, we understand global market standards and can help Philippine partners expand with ease.
Forecast and Growth Outlook
If current growth continues, the Philippine cat litter market could exceed US $50–60 million by 2030, supported by both local retail and cross-border e-commerce. As more Filipinos adopt cats, the need for quality cat litter suppliers will only increase.
Shandong Gelin Town Pet Products Co., Ltd. aims to become the leading export partner for Philippine distributors — delivering high-quality, eco-friendly, and affordable cat litter that satisfies both retailers and end consumers.
Conclusion
The cat litter wholesale market in the Philippines is entering a high-growth stage fueled by e-commerce, sustainability, and urban pet culture. Importers and distributors now have an excellent opportunity to secure long-term supply partnerships with experienced manufacturers.
Shandong Gelin Town Pet Products Co., Ltd. stands out with:
Advanced automatic production lines
7,000-ton annual capacity
BSCI, ISO 9001, SGS, CTI certifications
Customizable plant-based, tofu, corn, and mineral cat litter
Flexible OEM/ODM wholesale solutions
Whether you’re a Philippine distributor, pet-supply retailer, or e-commerce entrepreneur, we’re ready to support your business growth with our high-quality, eco-friendly cat litter and professional export service. Welcome to contact us.
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